Part of this change is driven by millennials, who are the most willing to spend more for great care.Ī group of researchers also examined this question by digging into more than 400,000 customer service-related tweets and following up with shoppers months later. And the value of customer service is increasing, as consumers say they’re willing to spend 17% more on those businesses, up from 14% a few years ago, the survey found. consumers say they’ve spent more money to do business with a company that delivers great service,” American Express VP Raymond Joabar said in announcing the results of one survey. Surveys drilling down on this question have found that building a strong customer service operation can increase sales, revenue, and profits.
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